Domo originated from the former Dominion Motors
car dealership, which was located at Fort and Graham in downtown
Winnipeg. Dominion Motors, owned by the Everett Family, was Canada’s
largest Ford Dealership and in the early years was run by Horace
Everett, father of Senator Everett.
DOMO was incorporated in 1958.
But it wasn’t until 1970 that Domo started
to expand in its current format. It was Senator Everett who had
the idea of building a chain of gas stations under the name of
Dominion Gas. He approached Safeway stores with the idea of putting
gas kiosks on the front of their parking lots – in areas
used mainly by pirate parkers (instead of Safeway’s legitimate
customers). The people at Safeway liked the idea and agreed to
test it at three of their Winnipeg locations – Ellice, Pembina
and Ferry Road. The first Domo stores were built to look like
miniature replicas of the Safeway stores that existed at that
There was one small hitch... Dominion was the
name of one of Safeway’s main competitors in the food business
so the gas stations had to be re-named if they were going to sit
on Safeway property. Thus, the name DO-MO was born - short for
Dominion Motors - “DOMO”.
When Senator Everett decided to expand the gasoline
business, he was going to do things differently than most of the
independent gasoline retailers operating at that time. So he laid
out a set of principles to be followed:
By 1976 Domo was ready to expand into Western
Canada. Edmonton was the first city for this expansion, and in
February of that year, Domo opened its first two stores there
– 66 Street Safeway and Fields. We currently operate 15
stores in Edmonton.
In 1980 we took over the gas bar at the Dominion
Motors Vancouver Dealership, and by 1984 we built our Richmond
store. We now have 3 stores in Vancouver.
In 1984, the first two Calgary stores were opened
on Zeller’s sites –- Huntington Hills and Forest Lawn.
Calgary then expanded to its present 4 stores.
It wasn’t until 1986 that we moved in
Saskatchewan, and opened our first gas bar in Saskatoon, and in
1988, we opened our first store in Regina. Saskatoon now has 2
stores and Regina has 2 stores.
Domo also has a fast growing network of dealer
operated sites throughout Manitoba, Saskatchewan and Alberta. Domo also supplies First Canadian Fuel sites along with co-branded First Canadian Fuels and Domo stores.
In total, Domo operates or supplies over 100 sites across Western Canada. Domo Gasoline Corporation Ltd. is
a Manitoba based company with its head office in Winnipeg at 270